Lieferando Photo Requirements: Menu Image Rules for Germany
Lieferando reviews every uploaded photo and publishes exact specs only for header images. Here's what Germany's leading delivery platform officially requires - and how to prepare dish photos that pass the check.
In This Article
Lieferando Photo Specifications
Lieferando publishes exact specs for header images only: 2:1 format at 1600 x 800 pixels, as PNG or JPG. Dish photos have content rules instead of pixel requirements - one dish per photo, sharp, whole dish visible, natural light. New images are reviewed within about two business days.[1]
| Photo Type | Requirement |
|---|---|
| Header image | 2:1 format, 1600 x 800 px, PNG or JPG |
| Dish photos | No published pixel spec - content rules apply (below) |
| Review time | Approximately 2 business days |
| Upload | Partner Hub → Menu/Items, with built-in crop and rotate |
Since Lieferando's Partner Hub crops images at upload, shoot dish photos in landscape at high resolution and let the crop tool do the final framing. A photo that works for Wolt's 16:9 requirement - Lieferando's main challenger in German cities alongside Uber Eats - gives you enough canvas for Lieferando too.
Lieferando is part of Just Eat Takeaway.com, which was acquired by Prosus in 2025 - it remains the clear market leader in German food delivery, though competition from Wolt and Uber Eats has been intensifying.[2]
Dish Photo Rules
Lieferando's official guidance: razor-sharp photos, an appetizing presentation, exactly one dish per image with no extra sides, the whole dish in frame, soft natural light on a plain background, and no excessive filters or editing.[1]
The full list from the Knowledge Centre:
- Sharp focus - blurry images are explicitly ruled out
- Appetizing presentation - avoid messy plating
- One dish per photo - no additional sides in frame, "to avoid false expectations"
- The whole dish visible - no close-up crops that cut off parts of the dish
- Soft, natural light and a plain, uniform background
- True to life - high-resolution photos without excessive filters or image editing
For drinks and packaged retail items, two extra rules apply: labels and brands must be clearly readable, and the photo must show the product exactly as it arrives at the customer.[1]
The "true to life" rule is the same authenticity principle as DoorDash's and Wolt's: enhancement that makes your real dish look its best is what good menu photography is; a photo that misleads about what arrives in the bag is what gets flagged. That's exactly how AI photo enhancement should be used - your dish, better lighting and background, nothing invented.
A handy shortcut for packaged goods: enter the item's GTIN (the barcode number) in the Partner Hub app, and Lieferando automatically pulls professional product photos and details from its database.[1]
Scheduled Header Images
A 2026 addition: Lieferando lets you schedule up to 10 header images that rotate automatically with the time of day - breakfast visuals in the morning, dinner menus in the evening.[1]
The requirements for header images:[1]
- Format: 2:1 at 1600 x 800 pixels, PNG or JPG
- No distortion or frames - showcase your best dishes
- Simple, readable text is allowed as long as it doesn't distract from the food
- Scheduling requires your own header - the feature only activates once you've replaced Lieferando's generic default image
That last point is worth acting on regardless of scheduling: if your storefront still shows the default header, you're leaving the most visible pixel real estate on your Lieferando page unused. Interestingly, Lieferando is more permissive about text on headers than most platforms - Deliveroo and DoorDash prohibit text overlays entirely.
How to Upload Photos
Photos are managed in the Partner Hub under Menu/Items: select the item, click "Upload photo," crop or rotate as needed, and save to start the review.[1]
- Log in to the Partner Hub and go to Menu/Items ("Speisekarte/Artikel")
- Select the item and click "Upload photo"
- Crop or rotate in the built-in editor
- Save - this submits the photo for review
- Review takes around 2 business days
For questions or upload help, Lieferando's merchant support is reachable at info@lieferando.de.[1]
Preparing Photos That Pass
Shoot landscape, high resolution. The Partner Hub crop tool needs canvas to work with, and high-res photos stay sharp after cropping.
One dish, fully in frame, centered. The two most concrete rejection triggers in Lieferando's rules are extra items and cut-off dishes.
Natural window light, plain background. Matches Lieferando's guidance word for word - and our lighting guide shows how to get it with a phone.
Keep enhancement natural. "No excessive filters or editing" doesn't prohibit making your photo look professional - GourmetPix keeps the actual dish intact while fixing the background and light, which is what the platforms' authenticity rules ask for.
Ready to upgrade your Lieferando menu? Try GourmetPix free with 10 credits - no credit card required. Also available in German.
Frequently Asked Questions
What size should Lieferando photos be?
For header images, exactly 2:1 at 1600 x 800 pixels as PNG or JPG. For dish photos, Lieferando doesn't publish pixel requirements - upload high-resolution landscape photos and use the Partner Hub's crop tool.
How long does Lieferando photo review take?
New images are reviewed within approximately two business days, per Lieferando's Knowledge Centre.
Why would Lieferando reject my dish photo?
The likely causes based on the official rules: blur, more than one dish in the frame, parts of the dish cut off, messy presentation, poor lighting, a cluttered background, or heavy filters that make the photo untrue to the actual dish.
Can I put text on Lieferando images?
On header images, yes - Lieferando allows simple, readable text that doesn't distract from the product. That's more permissive than most platforms. Dish photos should show only the dish.
What are Lieferando's scheduled header images?
A Partner Hub feature that rotates up to 10 header images automatically by time of day - for example breakfast items in the morning and dinner menus in the evening. It requires uploading your own header image first (not the generic default).
Does Lieferando offer professional photography?
Lieferando's Knowledge Centre doesn't advertise a photoshoot service. For packaged retail items it can auto-populate professional images via GTIN barcode lookup; for dishes, you provide the photos yourself.
References
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