Deliveroo Photo Requirements: Menu Image Specs That Pass Review
Deliveroo runs every photo through an automated quality check before it goes live. Here are the exact specifications and content rules from Deliveroo's official guidelines - so your menu photos get approved on the first upload.
In This Article
- Deliveroo Photo Specifications
- What Gets Rejected
- The Automated Quality Check
- How to Upload Photos
- Deliveroo's Photography Service
- FAQ
Deliveroo Photo Specifications
Deliveroo menu item photos must be at least 1200 x 675 pixels, landscape orientation, JPEG format, and under 8 MB. Hero images need at least 1920 x 1080 pixels and should show five or more dishes. Both are checked automatically before going live.[1]
Menu Item Photos
| Specification | Requirement |
|---|---|
| Minimum Dimensions | 1200 x 675 pixels |
| Orientation | Landscape |
| File Format | JPEG only |
| Max File Size | 8 MB |
| Content | One dish, centered |
The app crops item photos to a 1:1 square, so keep the entire dish in the middle of the frame with breathing room around it. A plate that touches the edge of your photo will get cut off in the customer's feed.[1]
Hero Images (Restaurant Header)
| Specification | Requirement |
|---|---|
| Minimum Dimensions | 1920 x 1080 pixels |
| Aspect Ratios Used | 16:9 and 3:2 (newer Store Page layout) |
| Orientation | Landscape only |
| Content | At least 5 different dishes |
| File Format | JPEG, up to 8 MB |
Because Deliveroo displays hero images in both 16:9 and 3:2 layouts, keep the important dishes near the center - the edges get cropped differently depending on where the customer sees your page.[1]
Note the format rule: unlike Uber Eats, which accepts JPG, PNG, and GIF for menu items, Deliveroo takes JPEG only.
What Gets Rejected
Deliveroo rejects photos with cluttered backgrounds, blur, poor color or lighting, visible people, text overlays, collages, obvious editing, raw ingredients instead of the finished dish, and any stock imagery you don't own the rights to.[1]
The full rejection list from Deliveroo's guidelines:
- Cluttered background - clear the counter before you shoot
- Blurry image - if the dish isn't sharp, it fails
- Poor color saturation - washed-out or oversaturated photos
- Ingredients instead of the finished dish - show what the customer receives, not the prep
- A person visible in the image - keep hands and faces out of frame
- Obvious signs of image editing - heavy-handed filters and unrealistic composites fail review
- Poor lighting - dark, shadowy, or flash-blasted shots
- Text or imagery overlaid - no prices, badges, or promotional banners
- Poor framing - dish cut off or off-center
- Collages - one photo, one dish
Ownership matters too: you must own the images and hold all rights. Photos pulled from stock sites or search engines are not accepted.[1]
The "obvious signs of image editing" rule is worth taking seriously. Enhancement should make your real dish look its best - not turn it into something the customer won't recognize when the box arrives.
The Automated Quality Check
Every photo you upload goes through Deliveroo's automated quality check with three possible outcomes: approved, rejected with a reason, or flagged for human review.[1]
Approved photos go live after you save and publish your menu.
Rejected photos come back with the specific reason and guidance on how to fix it - usually one of the content rules above or a resolution problem.
Needs human review means the automated check couldn't decide, and a person will look at it.
Where available, Deliveroo also offers automatic image enhancement that can fix lighting, color saturation, blur, background clutter, and minor framing issues on submitted photos.[1] It's a safety net, not a strategy - a well-shot, well-lit source photo will always beat a rescued one. Our guide to food photo lighting covers the fundamentals.
One more thing for new partners: your menu may not go live at all until it meets Deliveroo's minimum requirements, which include photo quality (UK and Ireland).[2] Photos aren't a nice-to-have at onboarding - they're a gate.
How to Upload Photos
Photos are managed through Menu Manager in Partner Hub. Open the item, add your image, wait for the quality check, then save and publish the menu for changes to appear.[3]
The workflow:
- Log in to Partner Hub and open Menu Manager
- Select the menu item and upload your JPEG
- Wait for the quality check - approved, rejected, or human review
- Save, then publish - photos don't appear until the menu is published
If you can't use Menu Manager, Deliveroo also accepts photos through the "Get in touch" form in Partner Hub.[3]
Preparing Photos That Pass
Shoot landscape at high resolution. 1200 x 675 is the minimum, not the target. Larger files survive the 1:1 crop with more detail.
Center the dish. The square crop is the most common reason a technically fine photo looks wrong in the app.
One dish per photo. If the item includes sides, show exactly what's in the order - nothing extra.
Keep editing natural. Clean up the background and fix the lighting, but the dish itself should look like what arrives at the door.
GourmetPix outputs the landscape ratios Deliveroo uses and keeps your actual dish intact while replacing the background and lighting - the enhancement stays within what platforms accept because the food itself is your real photo. See how it works.
Deliveroo's Photography Service
Deliveroo offers two professional photoshoot packages: Silver (1 hero photo + 15 item photos) and Gold (1 hero photo + 25 item photos). Pricing isn't published - you request a quote through Partner Hub.[4]
New partners may also get photography included: Deliveroo's joining fee includes a professional photography package for your menu.[5]
The packages cover a fixed number of dishes. If your menu is larger, changes seasonally, or you add items between shoots, each update means booking again. That's the gap AI-enhanced photography fills: shoot new items on your phone, enhance them to match your existing photos, and stay within Deliveroo's specs - at a fraction of professional photography costs.
Where Deliveroo Operates
Deliveroo runs in nine markets: the UK, Ireland, Belgium, France, Italy, Singapore, Qatar, Kuwait, and the UAE.[6] Since October 2025 it's part of DoorDash, which acquired the company for approximately £2.8 billion[7] - though the merchant systems and photo requirements remain separate from DoorDash's own specs. Operating in the UAE? See our UAE food delivery photo guide for Deliveroo UAE alongside Talabat and Careem.
Ready to get your Deliveroo photos approved? Try GourmetPix free with 10 credits - no credit card required.
Frequently Asked Questions
What size should Deliveroo menu photos be?
Menu item photos need a minimum of 1200 x 675 pixels in landscape orientation. Hero images require at least 1920 x 1080 pixels. Both must be JPEG format and under 8 MB.
What file format does Deliveroo accept?
JPEG only. PNG, TIFF, and PSD files are not accepted. This is stricter than most platforms - Uber Eats and Wolt both accept PNG.
Why did Deliveroo reject my photo?
The most common reasons: cluttered background, blur, poor lighting or color, a person visible in the shot, text overlaid on the image, showing ingredients instead of the finished dish, or the dish being cut off by the 1:1 crop. Rejected photos come back with the specific reason.
Can I use stock photos on Deliveroo?
No. You must own the images and hold all rights to them. Photos from stock sites or search engines are not accepted, and photos must show the actual dish the customer will receive.
Does Deliveroo offer professional photography?
Yes. Two packages exist - Silver (1 hero + 15 item photos) and Gold (1 hero + 25 item photos) - with pricing available on request through Partner Hub. New partners may have a photography package included in their joining fee.
How many dishes should a Deliveroo hero image show?
At least five different dishes. Single-dish hero images don't meet the guideline. Keep the dishes centered so both the 16:9 and 3:2 crops work.
References
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