Uber Eats Photo Requirements: Complete Guide for Restaurants
Your Uber Eats photos keep getting rejected? Here are the exact specifications straight from Uber's guidelines - dimensions, formats, and content rules that get your menu approved.
In This Article
- Why Your Uber Eats Photos Matter
- Uber Eats Photo Specifications
- Content Guidelines: What Gets Rejected
- How to Get Your Photos Approved
- FAQ
Why Your Uber Eats Photos Matter
Uber Eats includes "Menu details" - the percentage of items with photos and descriptions - as a factor in their merchant Success Score. Higher scores unlock enhanced visibility in app carousels, recognition badges, and discounts on advertising tools.[1]
The math is straightforward: more visibility means more orders. Restaurants with complete menu photography consistently outperform those with text-only listings. When customers scroll through dozens of options, your photos are often the only thing separating an order from a scroll-past.
With the global food delivery market now exceeding $288 billion, competition for attention is fierce. Getting your photos right isn't optional anymore.
Uber Eats Photo Specifications
Uber Eats has three types of photos, each with different requirements. Getting these wrong is the most common reason for rejection.
Cover Photos (Hero Images)
Your cover photo appears at the top of your restaurant page. It's the first thing customers see.
| Specification | Requirement |
|---|---|
| Dimensions | 2880 x 2304 pixels |
| Aspect Ratio | 5:4 |
| File Format | JPEG |
| Content | Multiple dishes recommended |
Cover photos should showcase variety. A single dish looks sparse - aim for 3-5 items that represent your menu's range.[2]
Menu Item Photos
These appear next to individual dishes in your menu.
| Specification | Requirement |
|---|---|
| Width | 550-10,000 pixels |
| Height | 440-10,000 pixels |
| Recommended Minimum | 1200 x 800 pixels |
| Aspect Ratio | 5:4 to 6:4 |
| File Formats | JPG, PNG, GIF |
| Max File Size | 10 MB |
The system crops images to 1:1 for thumbnails, so keep your dish centered with space around the edges. Shooting at 5:4 with the food in the middle gives you the best results.[2]
Profile Photos
| Specification | Requirement |
|---|---|
| Minimum Dimensions | 1920 x 1080 pixels |
| Aspect Ratio | 16:9 |
Content Guidelines: What Gets Rejected
Uber Eats reviews every photo submission. Here's what will get yours rejected:
Automatic Rejections
Multiple items in one photo. Each menu item photo should show only that item. A pizza photo showing pizza and hamburgers gets rejected.[2]
People in the shot. No faces allowed. Hands holding food are acceptable, but that's it.
Text or promotional content. No "50% off" banners, no price tags, no promotional text overlaid on the image. Exception: logos that are part of standard packaging (like a branded coffee cup).
Logos or watermarks. Unless it's on the actual product packaging you're photographing.
Stock photos. Uber Eats explicitly does not accept stock imagery from search engines or stock photo websites.[2]
Quality Rejections
Blurry or out-of-focus images. If the dish isn't sharp, it gets rejected.
Bad lighting. Strong shadows, underexposed shots, or flash-washed images don't pass review.
Unsanitary appearance. Dirty surfaces, used cutlery, messy presentation. The photo should look like something a customer would want to eat.
Cover Photo Specific Rules
Cover photos have additional restrictions:[2]
- No "logo only" images
- No building storefronts or restaurant interiors
- No animals
- No black and white photos
- No collages
- No single product only (needs variety)
How to Get Your Photos Approved
Before You Shoot
Check the specs. The most common rejection reason is wrong dimensions. Cover photos need exactly 5:4 ratio at 2880x2304 pixels. Menu items need 5:4 to 6:4.
Plan for cropping. Menu item thumbnails crop to 1:1 squares. Keep the dish centered with breathing room on all sides.
Clean everything. Wipe plate rims, remove fingerprints from glasses, clear background clutter. What looks fine in person shows up in photos.
During the Shoot
Use natural light when possible. Position near a window with indirect light. Avoid direct sunlight (too harsh) and flash (flattens everything). For more detail, see our guide on food photo lighting.
Shoot landscape. Both cover photos and menu items should be landscape orientation.
One dish per photo. For menu items, show only what's included in that specific order. If the "Burger Combo" includes fries and a drink, show all three. If it's just the burger, show just the burger.
After the Shoot
Export at high resolution. Uber Eats accepts up to 10MB files and images up to 10,000 pixels. Higher resolution images look sharper on modern high-DPI phone screens and give you flexibility to crop for other platforms.
Double-check your aspect ratios. A 16:9 photo submitted for a 5:4 slot will either be rejected or cropped badly.
Review timeline. Photo reviews take up to 3 business days.[3] Plan ahead if you're launching a new menu.
Using GourmetPix for Uber Eats
GourmetPix supports the aspect ratios Uber Eats requires. During refinement, select 5:4 for menu items or use the original ratio if you've already shot at the correct dimensions. The 4K upscale option outputs files well above Uber's minimum requirements.
The advantage over shooting in a studio: you can try multiple styles on the same dish and pick what converts best. A burger might perform better with a clean studio background on Uber Eats than with a rustic wooden table - you can test both without scheduling another photoshoot.
User-Submitted Photos
One thing to know: Uber Eats now allows customers to submit photos for menu items that lack merchant photos. These appear automatically without your approval, though you can remove them via Support or Menu Maker.[4]
The implication: if you don't provide photos, your customers might - and you have no control over what they upload. Better to have your own professional images in place first.
Uber Eats Professional Photography Service
New Uber Eats partners receive one complimentary photo shoot during onboarding - up to 10 menu items plus one profile image. Additional shoots cost $125.[3]
For many restaurants, this covers the basics. But if your menu changes seasonally, you're adding items frequently, or you need more than 10 dishes photographed, the costs add up quickly. That's where AI-enhanced photography becomes practical - transform your own photos without booking another session.
Ready to get your Uber Eats photos approved? Try GourmetPix free with 10 credits - no credit card required.
Frequently Asked Questions
What size should Uber Eats menu photos be?
Menu item photos should be between 550-10,000 pixels wide and 440-10,000 pixels tall, with a recommended minimum of 1200 x 800 pixels. The aspect ratio should be between 5:4 and 6:4. Cover photos require exactly 2880 x 2304 pixels at a 5:4 ratio.
Why do my Uber Eats photos keep getting rejected?
The most common rejection reasons are: wrong aspect ratio (must be 5:4 to 6:4), multiple items in one photo, text or logos overlaid on the image, blurry or poorly lit shots, and using stock photos. Each menu item photo should show only that specific dish, centered with room for cropping.
Can I use stock photos on Uber Eats?
No. Uber Eats explicitly does not accept stock photos from search engines or stock photo websites. You must own or have rights to use the images you submit, and they should represent your actual menu items.
How long does Uber Eats photo review take?
Photo reviews typically take up to 3 business days. Plan ahead when launching new menu items or seasonal specials.
What file format does Uber Eats accept?
Menu item photos accept JPG, PNG, and GIF formats up to 10 MB. Cover photos must be JPEG format. For best results, use JPG - it produces smaller file sizes with good quality for food photography.
References
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